Billboard's Radio Conference and Seminar was an annual event, one of many conferences hosted by the magazine for music industry professionals. Every Billboard conference needed a cut-out coupon designed within the ad. This was before online registration became a standard (believe it or not, this was around 12 years ago...the web has come a long way....!).
Below the full page ad are both sides of the unfolded brochure mailer. When folded, the mailer had a blank flap for address labels and postage, saving envelope costs. As with the ad, a tear-away coupon was included.
No comments:
Post a Comment