Wednesday, August 8, 2012

Love to the Rescue

There are many ways of telling a story.

When unrelated images are joined together in a linear timeline and partnered with voiceover and music, the viewer's mind fills in the blanks, completing the story. 

Viewers may share the same resolution, yet achieve it through different personal details.

The emotional catharsis that results will be resonant, deeply personal, and powerful in its message.

In these spots for Shriner's Hospitals for Children produced by Leo Burnett,  visionary director Warren Fischer takes us there in 30 seconds.