Friday, December 11, 2009
Thursday, November 19, 2009
Sunday, September 6, 2009
Thursday, June 25, 2009
Here is the frame by frame comparison. I love that they used some of my cam angles. As I said previously, I was hired to illustrate about 9 frames, so I hold some frames through the shots of the dog and the copy card. These commercials are wildly popular here in the New York area.
Wednesday, June 24, 2009
Thursday, March 12, 2009
New storyboards for Cablevision's "Optimum Triple Play" commercial concept. This one is an Indiana Jones send-up, starring the Cablevision rapper. Each treasure he finds corresponds to an Optimum feature - widescreen TV with remote, wireless phone and laptop. As the commercial closes, the three devices are treasures in an exhibit hall. We were careful not to show any ancient references in the final frame - Optimum is cutting edge tech and the electronics look shiny, speaking to the value of the product.
This concept has the Cablevision rapper appearing as a genie in the urban landscape of the Bronx. In tough times, Optimum Triple Play delivers the customer low prices, fast download speeds, unlimited phone minutes, and quality broadcast service.
Tuesday, March 3, 2009
This double page spread was designed to be a template for the rotating Spotlight editorials that Billboard needed to sell ads for. The concept allowed readers to see the weekly Spotlight spread at a glance, and determine in which issue they wanted to run their ad. I did illustrations for most of these columns, occasionally using clip art or stock images.
Billboard's Radio Conference and Seminar was an annual event, one of many conferences hosted by the magazine for music industry professionals. Every Billboard conference needed a cut-out coupon designed within the ad. This was before online registration became a standard (believe it or not, this was around 12 years ago...the web has come a long way....!).
Below the full page ad are both sides of the unfolded brochure mailer. When folded, the mailer had a blank flap for address labels and postage, saving envelope costs. As with the ad, a tear-away coupon was included.
Tuesday, February 17, 2009
While Promotion Art Director for Billboard Magazine, I had the privilege of designing numerous ad campaigns and marketing brochures for trade conferences. One of the most successful solutions was this design using clip art from a vintage stock photo collection. The result was a kitchy, retro image of the happy housewife kicking her heels up for joy. Accompanied with unusual objects such as rubber ducks, planets, fried eggs, kittens and toast, the resulting message was fun, appealing, and evocative of an "out-of-this-world" experience at the Billboard Dance Music Summit.
Every Billboard Ad had to have an annoying coupon for mailing (during 1994 -1997 readers were not accustomed to finding all their needs answered via the internet - which I suppose shows how fast the web has grown in sophistication as well as an industry since then - only 11 years ago!), and every brochure was a self-mailer, eliminating envelope cost and handling time.