Thursday, December 14, 2017

Tony's Ten #6 - Favorite Cable Shows and Ads

In this, the Sixth in a series of Storyboard Reels I call "Tony's Ten," I share my tribute to some of my favorite Cable shows.

The Batman themed frame was designed for a trade show performance. Outlander and Houdini were advertising comps and storyboards. The Planet of the Apes design I made for a self-promotional tee shirt release simultaneously with the newer POTA films.

I used The Clash's "Death or Glory" tune for the audio. It's anthem-like quality compliments how I feel about my favorite shows.

All it takes is Ten Seconds to see my latest storyboards in "Tony's Ten."

Ten Reels, Ten Weeks, Ten Seconds.

Check out my storyboard site at

Tuesday, November 28, 2017

Tony's Ten #5: The Red Tent

This is the fifth in a series of storyboard reels I call "Tony's Ten."

I've composited a selection of frames used as pitch art for the film version of Anita Diamant's famous novel. It was a colorful assignment that I think translated effectively to the full production.

Music is from The Monkees: "Porpoise Song" which appears on the HEAD soundtrack.

Tony's Ten #4: Deadliest Catch

This is the fourth in a series of storyboard reels that I call "Tony's Ten."

Designed as a promo spot for "Deadliest Catch" on Discovery Channel, these black and white boards were designed to merge a small amount of new footage with clips from the upcoming episodes.

I couldn't resist using Gordon Lightfoot's "The Wreck of the Edmund Fitzgerald" as background music. I trimmed to an instrumental portion instead of lyrics, for I felt using only 10 seconds of such vivid lyrics wouldn't work here.

Tony's Ten - Ten Reels, Ten Weeks, Ten Seconds.

Wednesday, November 15, 2017

Tony's Ten # 3: Freedom

This is the third in my series of Tony's Ten reels. Music is by Sly and the Family Stone: Stand.

Wednesday, November 1, 2017

Tony's Ten: Reel #2 - Ten Seconds of Witchcraft

This is the second in a series of promo reels called Tony's Ten. I chose this selection from the pitch art I designed for Lifetime's "The Witches of East End" television series. A captivating assignment I completed a few years ago, it's one of my favorites to share and is perfect for Halloween week.

Music is Dilauded, from The Mountain Goats great album The Sunset Tree.

Thanks for joining me.

Tony's Ten - Ten Reels, Ten Weeks, Ten Seconds.

Wednesday, October 25, 2017

Have 10 seconds? That's all it takes to watch my latest 10 second reel!

In this new series of videos, I've taken my latest storyboards and fit them into ten seconds. 
At about 1 second for each storyboard, that's 10 boards in 10 seconds. I call the series Tony's Ten. 

Ten seconds reels, ten reels, once a week, delivered in this update. 

Take a break for ten seconds. See this week's Tony's Ten. Each reel contains a different audio track from my favorite musicians - most likely used without their permission, but always with reverence. 

This week's reel is accompanied by The Chieftains - Ireland Moving: Ireland Moving-Train Sequence.

Tony's Ten: Ten Reels, Ten Seconds Each, Once a Week.

Monday, September 18, 2017

Swiffer Pushes Their Duster Across Social Media

Screen shots taken from Swiffer's Facebook page

When you have a brand, push it. 

That's what Swiffer did after it released it's Swiffer Wet Jet Mop in 2001. Swiffer has been successful in providing an alternative to the old mop and bucket approach to cleaning floors. You can press the trigger to release soap for your floor, mop over it until it's clean then move on. The mop heads are disposable. When they are dirty, peel off and replace a new one.  The cleaning solutions fit snugly in place to give a constant supply of soap. 

With this innovation, Swiffer built upon their brand. They began offering Swiffer Sweepers (a dry mop that attracts dust and hair) and Swiffer Dusters for furniture, along with an extension arm for hard to reach places. 

 I've been mopping my floors with Swiffer since they first hit the marketplace. It's only natural that Swiffer has extended it's product line to all things cleaning. I'm sure some of the product varieties will be around longer than others. What doesn't work, goes away to replaced by something more useful.

My version of the Swiffer pitch frames, mocked-up with UI elements

In this playful Social Media spot for Swiffer Dusters, the Swiffer is cheerfully dusting along in those hard to reach places, while undaunted by the perpetual mantelpiece it is eager to clean. The surf-type guitar music evokes a hip, emerging culture where cleaning your house can be effortless. The superimposed titles keep the viewer  immersed in this playful spot. 

It was a fairly straightforward job to storyboard. A key goal was showing the Swiffer extension handle allowing the dust pad to reach hard-to-clean places.  Once we figured out the sequence and arranged each item to provide visual variety, it was basically a product demonstration.

Building a brand takes intention and constant evaluation of results. Be persistent. Without that effort to expand and improve, your brand might get left in the dust. 

View the broadcast Swiffer ad here: