As we all know too well, production has hit an all time challenge with the outbreak of the Covid - 19 pandemic. As most TV, film and commercial production came to a halt in March, some are now showing signs of return. But challenging times call for unique solutions.
Case in point are the folks at Small Giant. From the safety of their Brooklyn studio, they decided to "re-design it, rebuild it, and rethink it for these times."
By pivoting off technology, founder filmmaker Nick Morrison assures that "what we’ve come up with is unique workflow, that allows us to shoot almost entirely contactless and with limited or no crew in the studio." The talented crew work from remote tech stations in full control of their equipment while on-screen talent remains 100% alone on the set. How's that for effective social distancing?
In their latest spot for WeTV and Bounce, screen talent can't get more adorable than Buddy (played by sheepdog Rugby), who knows how important it is to keep pet hair and lint off your laundry. With a face like his, I'd risk exposing myself to his shedding anytime.
Take a look at my storyboards and the final Small Giant spot here: