Tuesday, March 3, 2009
Billboard Radio Seminar and Awards
Billboard's Radio Conference and Seminar was an annual event, one of many conferences hosted by the magazine for music industry professionals. Every Billboard conference needed a cut-out coupon designed within the ad. This was before online registration became a standard (believe it or not, this was around 12 years ago...the web has come a long way....!).
Below the full page ad are both sides of the unfolded brochure mailer. When folded, the mailer had a blank flap for address labels and postage, saving envelope costs. As with the ad, a tear-away coupon was included.