Thursday, March 12, 2009

Cablevision: Optimum Jungle

New storyboards for Cablevision's "Optimum Triple Play" commercial concept. This one is an Indiana Jones send-up, starring the Cablevision rapper. Each treasure he finds corresponds to an Optimum feature - widescreen TV with remote, wireless phone and laptop. As the commercial closes, the three devices are treasures in an exhibit hall. We were careful not to show any ancient references in the final frame - Optimum is cutting edge tech and the electronics look shiny, speaking to the value of the product.

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