Tuesday, July 17, 2012
Lunch Truck Commercial
This is one of those storyboard assignments where concept was so clear that some frames from the finished shoot resemble the boards almost to a match.
The pharma client was comfortable with pencil on paper, and I used a General's Draughting pencil because I find the smooth graphite allows me to work in broad fluid strokes and not worry about too much detail. For tighter refined boards I might clean up with an automatic lead clicker to get crisp clean edges where desired.
We called the spot "Lunch Truck" as a working title, and it made me hungry as the writer, art director and myself discussed the different type of lunch trucks we should represent. Mexican seemed like the way to go. Anyone for burritos?